Google AI Answers: Publishers Get Tiny, Opaque Payments
Google now pays some publishers for the content that ends up in its AI answers. The number of publishers is small, though, and most of the payments are smaller still. According to a report by The Information, about 100 digital publishers take part in a pilot program covering AI Overviews, AI Mode and the Gemini chatbot. Several of them say they cannot tell how their payments are worked out.
How the program works
The pilot started less than a year ago. Participating publishers can open Google Search Console, the company's dashboard for site owners, and see how often Google used their content and how much that use earned them.